Vans UltraRange

The UltraRange franchise bridges action sports, outdoor exploration, and everyday urban wear — offering versatile footwear designed for comfort and support across any terrain.

Our goal was to educate and inspire the consumer by showcasing UltraRange products in real-world environments, meeting them where they are: on the move. The creative direction highlighted adaptability and lifestyle relevance, reinforcing UltraRange as the go-to for those who live between city streets and outdoor escapes.

Role: Lead Designer & Assistant Art Director
ACD: Christine Weber
AD: Gabriela Corchado