Vans UltraRange

Challenge
The Vans UltraRange franchise needed to connect with a diverse audience — from action sports athletes to urban adventurers — while communicating the product’s key promise: versatility, comfort, and performance across any environment.

Approach
I designed a range of digital and campaign assets that brought the UltraRange story to life in a way that spoke directly to consumers’ everyday experiences. By showcasing the product in a variety of real-world environments — city streets, trails, and outdoor escapes — the visuals highlighted UltraRange’s adaptability and relevance for people on the move.

Outcome
The campaign successfully educated consumers about the unique benefits of the UltraRange line while reinforcing Vans as a brand that bridges lifestyle and performance, inspiring exploration and movement.

Role: Lead Designer & Assistant Art Director
ACD: Christine Weber
AD: Gabriela Corchado