Vans Super Lowpro

Challenge
Vans was launching the Super Lowpro — a brand-new, low-profile silhouette aimed at youth female consumers. The challenge was to introduce the shoe with cultural relevance, connecting with trendsetters and authentically reflecting how the product fits into their lifestyle.

Approach
We partnered with influential talent known for setting trends rather than following them. Through editorial-style photography and storytelling, we documented their personal style across Los Angeles, positioning the Super Lowpro as a versatile and expressive staple for everyday wear.
My role was to lead the design and visual execution, ensuring the assets felt elevated, youthful, and cohesive across all campaign touchpoints.

Outcome
The campaign connected with a younger, fashion-forward audience, building awareness and positioning the Super Lowpro as a must-have style within Vans’ seasonal lineup.

Role // Lead Designer & Assistant Art Director
ACD // Christine Weber