Vans Super Lowpro

A launch campaign for the Super Lowpro, a new low-profile silhouette inspired by Vans’ archival Serio Collection. Designed to resonate with the youth female market, the campaign blended editorial photography and cultural storytelling to highlight individuality and personal style.

We partnered with influential talent who shape trends rather than follow them, capturing their unique looks across Los Angeles through a street-style lens.

Role // Lead Designer & Assistant Art Director
ACD // Christine Weber