25 Years of Vans And [Rowley]

To celebrate 25 years of Geoff Rowley’s impact on skateboarding and skate footwear, we reintroduced the iconic Rowley Pro — a tribute to one of the most influential street skaters of all time.

This campaign honored Geoff’s legacy and the evolution of performance-driven design, recognizing how his vision helped redefine the skate shoe category. The creative direction reflected both heritage and innovation, capturing a milestone moment in Vans history.

Role: Lead Designer
ACD: Sammy Spiteri