Vans Rowan

For the release of Vans team rider Rowan Zorilla’s latest signature shoe, we created a suite of digital assets that leaned into the product’s technical edge while speaking directly to the core skate audience.

The creative concept posed a simple but personal question: What kind of skater are you — Cup or Vulc? This campaign highlighted product innovation and rider identity, bridging skate performance with community voice.

Role: Lead Designer & Art Director
ACD: Sammy Spiteri