Vans Fall Essentials

Challenge
Vans needed a seasonal campaign that celebrated its latest lineup while reinforcing the brand’s versatility and ability to connect with a broad audience — from loyal fans to new consumers. The goal was to show how Vans’ iconic styles could be worn across different lifestyles and settings.

Approach
I designed a visual system that highlighted a mix of timeless classics and fresh releases, including the Creeper and premium leather pieces. The creative direction focused on versatility, pairing heritage products with modern silhouettes to tell a cohesive, aspirational story.

Outcome
The campaign successfully elevated the seasonal collection, driving excitement around new product drops while deepening Vans’ position as a lifestyle brand that transcends trends.

Role // Lead Designer & Art Director
ACD // Sammy Spiteri & Christine Weber